Privacy Policy

Who we are

HM Optimisation OÜ is a private limited company registered in Estonia.

• Registry code: 14811819
• VAT number: EE102194380
• Registered address: Sepapaja tn 6, Tallinn, 15551, Estonia
• Contact: klaus[at]hmoptimisation.com

We operate the website hmoptimization.com and deliver PPC market intelligence and organic search traffic services to business clients.

What data we collect and why

BOOKING AND ENQUIRIES

When you book a call through our calendar system, we collect your name, email address, phone number, industry, and location. We use this to prepare for and conduct the call. This data is held in our calendar and CRM system and is not shared with third parties for marketing purposes.

WEBSITE ANALYTICS

We use Google Analytics and Bing Webmaster Tools to understand how visitors use this website. These tools collect anonymised data about page visits, device type, and general location. No personally identifiable information is collected through analytics unless you have submitted a booking or enquiry.

COOKIES

This site uses cookies. A consent banner is displayed on your first visit. You may accept or decline non-essential cookies. Essential cookies required for the site to function are always active. For a full list of cookies we set, their purpose and duration, see our Cookie Policy.

PPC MARKET RESEARCH DATA

Our market intelligence service involves researching publicly visible advertising activity across search engines. We record which businesses appear in paid search results, which keywords they target, and what ad copy they use. This data relates to businesses and their public advertising, not to private individuals.

Legal basis for processing

We process personal data on the following bases under GDPR:

• Legitimate interest — to respond to business enquiries and prepare for calls
• Consent — for non-essential cookies and analytics where you have agreed
• Contract — where we are delivering a service you have engaged us for

How long we keep your data

We keep booking and contact data for as long as it is relevant to our business relationship. If you ask us to delete your data we will do so within 30 days, subject to any legal obligation to retain records.

Your rights

Under GDPR you have the right to access, correct, or delete your personal data. You also have the right to object to processing or request that we restrict it. To exercise any of these rights, contact us at klaus[at]hmoptimisation.com.

If you believe we have handled your data incorrectly, you have the right to lodge a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon) or the supervisory authority in your country of residence.

Third-party services

We use the following third-party tools which may process data on our behalf:

• Calendar and CRM system — for booking management
• Google Analytics — website analytics
• Bing Webmaster Tools — website analytics
• Twilio — telephone and messaging infrastructure

Each of these providers has their own privacy policy and data processing terms. We do not sell your data to any third party.

Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last revised. Continued use of the site after an update constitutes acceptance of the revised policy.