We are thrilled to introduce the marketeers brain for small and medium-sized businesses. mBrain combines all basic marketing services into one AI powered solution that reduces costs by 80% and increase performance significantly. Demo the solution on your own website have a conversation with your own business by putting the link in the search box below
Customer Engagement For Your Business And Website 24/7 On Autopilot
- Our New Solution Will Meet and Greet Every Online Visitor across All Your Platforms
- It Will Engage in Conversation Guiding Your Visitors to the Optimal Solution and Booking Your Calendar
- It Will Learn Everything about Your Business in 60 Seconds and Immediately Be Able to Answer All the Visitors Questions about Your Business
- It Will Display Your Best Case Studies and Your Best Customer Reviews and Testimonials to Convince Visitors to Become Your Customers
- When You Have Sold and Delivered It Will Follow-Up with the Customer Asking Them for Reviews, Referrals and Testimonials
- It Will Learn from Every Conversation It Ever Has and Remember Everything to Better Guide the Next Visitor to Become Your Customer
- It’s the Equivalent of You Working 24/7
It will also create optimize and distribute all the content, social media post, case studies, blog posts, reviews, referrals, testimonials across your online platforms. Everything it produces on your behalf it will search engine optimize before it makes it online.
It will take sales follow-up and marketing off your plate make sure it gets done at a level no human can. It will constantly learn at that and optimize it will even test different versions and forms of writing on your behalf. It will do so autonomously if you let it. And you have full editing access if you want.
Check out mBrain or our main domain HMOptimisation.com to find out all the ways we can optimize your business, or read further our FREE guide on CONTENT MARKETING for small and medium businesses.
HM Optimisation | Professional Content Development and Creation
HM Optimisation is a content marketing agency aimed at helping you generate brand awareness, qualified leads, and conversions. From content strategy creation to execution, we are in charge of turning your content into gold dust.
Content Marketing Simplified
If you google the definition of Content Marketing, you will find something in the lines of, “Content Marketing is the prudent fabrication of engaging, relevant, and value-based content created to directly or indirectly advocate a brand, or its trade.” But then, since school when we had to memorize definitions, they did not actually simplify the subject, right? Well, let us do that for you.
Since the emergence of digital marketing, the term Content Marketing has always been a vital aspect of it all. But what exactly is content? Most people believe that it is merely an accumulation of fancy words that describe a particular product or service. If this were true though, why would the top businesses in any domain, treat it like COVID-19 VACCINE? Here’s Why…
Whatever you do, wherever you go, if you are into business, you have to be into content too. Content isn’t simply about describing your products and services. It’s about telling a story. A story that one can associate with and get influenced by. Content does not just market your business, it connects the audience with your business by crafting the most engaging message for the right target market. Whether it’s about writing for the website, managing social media, or managing online presence, an effective strategy needs to be created, which again starts with the content. If Marketing is your Rocket Ship, Content is the Fuel!
And we are the Content NASA!
We believe in simplicity and quality because we take pride in our superpower of understanding clients and the audience. Simplification helps us convey our well-researched strategies to clients seamlessly. and then help the client convey their story to the audience
Why is content marketing imperative for my business?
Every small business is now competing at a global level. The battlegrounds are the revered social media giants like Google, Facebook, YouTube, Twitter, etc. In order to stand out and win the audience over, effective strategies need to be formulated. The right tools need to be identified and efficaciously used. We hope we have made it abundantly clear why you need an agency that understands the ins and outs of originating attractive and relevant content. With our help, you can increase search exposure, build brand awareness, and attract top-of-funnel visitors with magical content created by our in-house team of content creators. We create high-quality content that’s personalized for your target audience and optimized for search engines.
Search Engine Optimization or SEO is one of the most important tools for Content Strategizing. It focuses on optimizing a website’s presence in particular search engines. It is like a classroom setup where the highest-ranking students are given the best exposure. The higher a website ranks, the higher are the chances of more people visiting it. We are all aware of what an increased footfall means to a business – HIGHER SALES!
Benefits of Content Marketing
Did you know, that campaigns that use effective Content Marketing and Seo tools are thirteen times more likely to generate a positive return on investment? Well, now you do!
The content that is unique, intriguing, engaging, and convincing enough, finally conquers! The more unique and relevant your content is, the more it’ll work with your strategies. Let us spell it out for you. A general digital marketing campaign stands on the following pillars: Brand Awareness, Brand Identity, Customer Engagement, and Lead Generation. Now if these are the pillars, content is the building block. In each of the above-mentioned domains, there has to be clarity in communication between the business and the target audience. That is where the magic happens. 77% of customers read online content today. So, if they relate to your content, they relate to your business. The more they relate to your business, the more they trust your brand. And loyalty simply means recurring business because a happy customer is the best salesman.
POWERFUL CONTENT = LONG TERM GROWING REVENUE
You can solve the world’s problems while we focus on solving yours. Fuel your brand and drive results with content marketing campaigns powered by HM Optimisation’s industry-leading content creation, strategy, and distribution teams
Why Choose us?
Simply because we understand content marketing. We are one of the leading content marketing agencies in North America because of this thorough grip on what works and what doesn’t. Our team consists of content marketing experts, creative writers, graphic designers, and data analysts who deliver phenomenal results in matter specialties. We strategize, design, and execute robust campaigns that take the audience through a voyage from intrigue to loyalty.
We are your Content marketing Dream Team
Klaus Hansen – Founder/CEO
I founded HM Optimisation to make life easier for business owners. We provide you with a solid, proven to work, done for you method to get your products and services in front of more people, thus ensuring the growth and stability of your business, financial security for yourself and job security for your employees.
With decades of experience, Mr. Hansen has led transformation projects, new business ventures, and the execution of huge management strategies.
With a strong passion for simplification and automation, Mr. Hansen has demonstrated the ability to develop cohesive, aligned, and collaborative teams that achieve extraordinary results. His extensive research about the market and his experience with production assembly systems have enabled him to find unique and highly effective tools for the modern marketing sector. He not only understands the market but also the specific needs of the clients and thus, he can formulate innovative strategies to enhance and optimize all kinds of content deliverables. He has overcome tremendous challenges to be able to surge this company through the ups and downs of time. He has inspired his team to look at obstacles as stepping stones and the results simply are a witness to the grit.
Ms. Lea Bassa – Managing Partner
Ms. Lea employs innovation and development solutions for optimizing complex business processes; Her proficient leadership and exceptional communication skills, technical expertise, combined with industry experience have delivered extraordinary results.
All players on the team have one goal
With the guidance of the leaders, each member of HM Optimisation is driven towards the goal of designing the best content for the clients. The team is hungry, curious, and skilled to deliver the best results. We are not just an agency, we are your content marketing dream team.
We understand the power of small and medium-scale businesses
We hear about the business tycoons and their big businesses all the time, but robust economies are built on the welfare of SMBs. Modern digital marketing is ripe with potential that is surprisingly available to all but is scarcely used. We are determined to empower as many small and medium businesses as we can. We have the tools and the knowledge base to launch your business into a space where it can shine with the stars.
Our Expertise:
Pull the attention of your prospective customers with our help. Every competent craftsman is a master of the tools of the trade, and so are we when it comes to designing content. We design everything from strategy to content that sells, from blogs to email to articles and more. We have designated teams that excel at each of these tools which ensures that your business finds new compelling ways of reaching your audience and facilitates long-term partnerships with them.
Content Marketing Strategy
In this information age, there is an infinite amount of information out there. The same is the case with finding the right strategy. In the haystack of irrelevant junk, we help you find the needle that sews the outfit that suits you best.
What are your content marketing goals?
All businesses have one thing in common, they have ambition. Usually, this ambition is often an idea and not a well-defined plan. This is especially the case with most small and medium businesses. HM Optimisation helps you identify your goal, define it until it is crystal clear and then formulate a strategy that ensures that the client goal is achieved in the desired budget and time frame.
Our Content Marketing Strategists take a system-based approach to the existing digital marketing trends using cold-hard scientific data to formulate the perfect game-plan to accomplish client targets. Content strategy is the spine behind every campaign created to make sure only top-notch content is presented to your target audience. Every move is determined on basis of market research by our coherent content marketing team. We will establish KPIs (Key Performance Indicators) with you when you begin working with us. At the end of the day, we measure the success of our content in terms of traffic and goal completions that can be attributed to the content. While the KPIs can be meaningful, we understand the importance of ROI, which is what we aspire to facilitate.
We know you are imagining a bunch of geeks who are spinning numbers, aren’t you? Well, we’ll let your imagination take you for a ride in the matter. But what we assure is that regardless of our team’s appearance, we deliver excellent strategies that turn your business imaginations into reality.
Website Content and Technical SEO
We are sure that if you are wandering around a website of a Content Marketing Agency, you surely would have come across the term, Search Engine Optimization or SEO. Given the prevalence of the term, we have noticed that its understanding is ironically not so prevalent. Let us simplify it for you and help you understand how we can help you use this powerful tool.
What is SEO?
What do we usually do when we are looking for any product or service online? We Google it. We innocently browse through the first page of results and click on the most relatable link, don’t we? We all know that “What customers see, they buy!”. Through Search Engine Optimization, we help you show up at the top of search engine pages whenever a customer looks up products or services of your niche. According to the definition, SEO is the process of improving the quality and quantity of the traffic on your website or web pages on search engines. This process involves understanding the computer programmed algorithms that track the consumer behavior, what they search for, what keywords and phrases they use to search for a particular subject, etc. The understanding of algorithms determines what content shows up higher in the rankings of each search results on the search engines, or search engine result pages (SERPs). The higher a website ranks, the higher are the chances of organic, quality traffic on it. More footsteps mean more eventual sales.
Website Content that thrusts you to the top!
Our Tactical SEO team builds a strong foundation for your website by assessing technological SEO issues, conducting keyword research, and scientific data tests to generate engaging content that is more visible on search engines. A technically sound website with some relevant gripping content is the key to productive digital marketing for any business. We find SEO solutions that will thrust your website and web pages to the top within 48 hours. Don’t believe it? Try us!
Blog Content Creation
A major part of Content marketing involves providing valuable information to a specific audience that is likely to become customers. Effective and authentic content develops people’s trust in your business, as they see that the providers are passionate and informed about their craft.
If our car breaks down, don’t we all go to a trusted mechanic who knows his cars? Similarly, viewers gravitate to a company that is not just a master at its trade but is open to educating its clientele too. Efficient Content marketing through blogs attracts the audience to your business through organic search by building trust because of the genuine knowledge showcased.
Now there surely must be a difference between a successful blog page and a simple template-based blog, right? Explore this difference with HM Optimisation.
We are the mechanics who not only understand the content locomotives but also are passionate drivers who are kind of obsessed with what we do. Enhance your search expose, optimize brand awareness, and attract the relevant audience with blogs designed by our team of super-competent content creators. We design the finest content that’s customized for your TG and revamped for search engines. When you trust us, we make the audience fall in love with you.
Social Media Marketing
What comes to mind when we hear the term Social Media? FOMO is one thing for sure. Pictures, videos, memes, tweets, etc. too of course. Did you know, by 2020 there were 3.6 billion people around the world who were consuming content on various social media platforms? And the numbers have only grown. Imagine the power that resides in exhibiting your business to almost half of the world’s population. It is mind-boggling, isn’t it? When it comes to advertising and showcasing your trade these days, shaking hands with the social media giants is your best bet.
But the bigger the potential, the bigger the competition. Be it Facebook, Instagram, YouTube, or LinkedIn, once you dive into this ocean, you are in against the global sharks of your niche. But, a smartly used combination of content, tools, and strategy can propel you through the deepest of waters. The secret here lies in identifying the right audience and presenting it with the right content. We’ve got just the right recipe for you.
Our Social Media tacticians devise potent social media strategies and create engrossing content that intimately appeals to your target audience. Our paid social media and PPC campaign experts work to put your profiles at the pinnacle of search engine rankings. Social media marketing can be a jackpot to a business if done rightly.
Email Marketing
There are essentially 4 stages to a Marketing Funnel. They are – 1. Brand Awareness, 2. Engagement, 3. Conversion and, 4. Loyalty. Now imagine if you had to guide your audience through this funnel without a proper system in place. It would be a chaotic nightmare, wouldn’t it? Email Marketing, if done well can be like a balanced diet of content. At each stage, the right amount of portions is catered and we are left with a healthy, ongoing relationship with our customers. This is the most effective way to reach out to a large set of audience and make them a part of your marketing funnel. If done wrong though, this could be the most repulsive and annoying thing to an existing or potential customer. We agree it still sounds like a lot of hassle, but don’t you worry. HM Optimisation is the well-qualified content nutritionist you need.
Did you know, Email marketing can have a 38-to-1 return on investment, but only if the right kind of content is presented to the right audience in the right amount. it is like complex medication if you will. Our expert email marketers can help you tap into this ever-growing action. Especially since very few businesses actually understand this tool and use it efficiently, we can make it your secret weapon. Now you have the weapon and the master at your disposal, let us prove it to you on the battlefield.
Case Studies and Client Testimonials
When you have happy customers, they tend to bring in more. We all do that, it is just a general human tendency. We are all naively influenced by genuine reassurance. When someone says that they were duly obliged and are happily satisfied with a product or service, we naturally tend to be more open about the prospect of giving the providers a shot, don’t we?
What if you could have your happy customers share that happiness with all of your potential audience? Case studies and Client Testimonials are the mediums where honest customer appreciation can be used as social proof to inculcate trust in your brand. But like every storyteller reaches out to the hearts of masses through a proper platform or medium, the stories of your glory too need to be presented right. Let us help you and your clients tell those stories, speak those truths, validate your marketing efforts, and serve you with the customer loyalty that you deserve.
Slideshows and PDFs
One of the factors on which big businesses differ from small businesses is professionalism. They rely heavily on the word of mouth or converting a customer face to face. That usually works for the local audience. But if you plan on catering to a larger audience beyond the boundaries of your locale, and upgrading your audience you need to have an edge at presentability. This not just works like a charm on the audience but also enhances the scope of expansion by appealing to potential investors. Your presentability shows how serious you are about your business. Even though it is no rocket science, it still requires the attention of proper content scientists.
We design slideshow presentations and PDFs that convey your energy and enthusiasm about your craft in a formal way to the patrons. We try and combine the innate raw energy of small businesses with a tinge of professional flare.
Featured Articles
Since the emergence of newspapers and magazines, we have been addicted to reading articles. Who doesn’t like to read a good crisp article about the things that spark curiosity? We have now progressed to having articles at our fingertips. Designing well-structured articles help your current and potential customers to stay up to date with the workings of a brand. It also shows a brand’s passion and its active movement towards progress. Articles are the means through which we as a brand can showcase the vastness and the depth of our passion for, and knowledge about different aspects of our business. Content is not just about writing. Today it has become a crucial part of marketing which involves creating valuable articles, e-books, guides, whitepapers, etc. that can be used to target your audience and connect with them. Content marketing helps in spreading awareness and engagements.
Our team is full of highly capable technical writers from a diverse set of industrial backgrounds. They are the curious souls that feed on new information and then angelically turn the information into magical content. we create and customize content for different platforms like new, magazines, social media, etc. You don’t just get access to world-class articles but also to our vast distribution network. We are quite awesome, you see. Don’t believe it? Try us out!
In a nutshell It All Starts with the Content
Let us help you create a solid unshakable foundation for your marketing campaigns. A foundation on which you can build the skyscrapers and mansions of productivity and profitability. Let the magic of content transform your business’s online presence into Omnipresence. Let us be the magicians, while you can sit back and enjoy the show.
Ask us Anything! (FAQs)
How would Content Marketing help me increase my Brand Awareness?
This question has a two-fold answer. Firstly, effective content marketing helps you reach more audiences via SEO. More eyes on your website are like an increase in footfall in a store. The more the traffic on your website, the more are the chances of leads and sales. This will only be possible if the content takes the reader through a journey from liking the products/services, to understanding them, to finally buying them. This brings us to the “secondly”… So secondly, high quality, relevant content seduces the eyeballs that browse through your website. It lures them in and then innocently, conversationally influences them into realizing that buying from your website solves their problem. In this way, with the help of good content, you convey your message to the customer without throwing in a rusty and boring sales pitch. After all, content marketing is basically our way of telling everyone that we know what are doing, and we are pretty good at it.
How would I know if the Content Marketing Strategies are working?
There are a few very simple steps to track a Strategic Content Marketing Program.
Step 1: Define your Content Marketing Goals. Most small businesses don’t have a well-defined goal for marketing. If you too don’t have one, do it right now. And list the multiple goals in order of their priority.
Step 2: Identify the Key Performance Indicators (KPIs) you’ll use to measure the performance of your content marketing tools.
Step 3: Set up a data collection and analysis process that is managed via a content marketing calendar.
Step 4: Simplify and optimize steps 1, 2 & 3 by taking the help of an experienced and promising content marketing agency.
How does Content Marketing generate revenue?
Content marketing firstly presents your brand to more people by using content marketing tools like SEO. As more and more people are drawn to your website, the game of probability throws in its charm. As relevant smart story-telling navigates customers towards trusting your brand, they tend to become more likely to trade their beloved money for your products/services. The part that most people neglect is that they look at marketing as merely a promotional tool. Being solely promotional is not just boring but frustrating to a customer. What makes you stand out is that you subtly slide your product in conversation and convince the listener that it solves their problem. Remember, if you provide value through your content, revenue generation is inevitable!
How do we make a robust Content Marketing Strategy?
Content Marketing is based on scientific data analysis. Factors like keyword research, content audits, etc are all tools for the strategy. But the first thing we need to consider is to define our goal. Once the goal is defined, our analysts get to research the required content by tapping into the data pool. They factor in the content already ranking in that niche, they research the audience sentiments, current, and future trends. They also research the successful competitors. Based on the scientific study of this data they come up with customized strategies for each client.
Why should I pay money for just some text?
This is a common misconception. People often disregard the difference between Content Writing and Content Marketing. While content writing is the process of writing done relevant and engaging text about a given topic, it is only a part of Content marketing. Content Marketing is a complete story-telling package. And storytelling is all about invoking emotions in the audience. Just text will be boring and would rather repel the audience. That is why with the effective usage of words, eye-catching images, videos, links, CTA buttons, etc. are placed between the lines. The motive is to guide a customer through the journey from not knowing a brand at all to becoming a loyal happy consumer.
CONTACT US
HM Optimisation
P: +1 646 558 6554